# Mini-Report: The Clean Beauty Market - Insights from DIME Beauty

Published on Oct 17, 2024 · Ben Chapdelaine

## The Rise of Clean Beauty: A Transforming Market

As consumers grow increasingly mindful of the ingredients in their skincare products, the clean beauty movement has rapidly evolved into a [multi-billion-dollar industry](https://www.forbes.com/sites/meimeifox/2023/12/22/green-glamour-12-clean-beauty-brands-leading-the-eco-revolution/). Demand for transparency, combined with the influence of social media and wellness culture, has led brands to [embrace natural and safe skincare ingredients](https://greenbeautycommunity.com/2024/03/how-clean-beauty-brands-are-changing-the-beauty-industry/).

This surge reflects a broader shift toward healthier, eco-conscious lifestyles, fundamentally reshaping the beauty industry. As a result, the [rapid growth of clean beauty](https://esw.com/the-clean-beauty-market-by-the-numbers/) has compelled many brands to develop product lines that align with these principles.

Image Source: [Aloyoga.com](https://www.aloyoga.com/) \| [Magnesium Reset Spray](https://www.aloyoga.com/products/b2012f-magnesium-reset-spray)

## Building Consumer Confidence

Since the clean beauty industry lacks formal regulations, third-party certifications are key to ensuring product safety and ingredient transparency.

Certifications like **EWG VERIFIED®, Leaping Bunny, and COSMOS Organic** provide consumers with trusted standards, offering reassurance about the safety, sustainability, and cruelty-free practices behind the products they use. These certifications guide conscious consumers toward ethical beauty choices that align with their values.

Image Source: [Dimebeautyco.com](https://www.dimebeautyco.com/)

### DIME Beauty: A Clean Beauty Success Story

Image Source: [Dimebeautyco.com](https://www.dimebeautyco.com/)

DIME Beauty, [founded in 2018 by Baylee Relf](https://dimebeautyco.com/pages/about) and her husband Ryan, is a clean skincare brand that emphasizes safe, effective products with an ingredient-first approach. As a Master Esthetician, Baylee recognized the need for personalized skincare solutions that cater to various skin types and ages.

DIME offers a range of products across skincare, body care, fragrance, and beauty, **all certified by EWG VERIFIED® for transparency and safety**, delivering results for consumers seeking high-quality, skin-conscious solutions.

### DIME Beauty Sales Revenue

Monthly Sales Revenue for DIME Beauty Products (Aug 2023 to Sept 2024)

Source: [Particl](https://app.particl.com/)

DIME’s emphasis on clean beauty has significantly contributed to its success, driving an impressive **18% average monthly sales growth** over the past 14 months.

Image Source: [Dimebeautyco.com](https://www.dimebeautyco.com/) \| [Flawless System](https://dimebeautyco.com/products/exclusive-flawless-system)

The DIME Exclusive Flawless System offers a clean beauty skincare routine designed to cleanse, exfoliate, and hydrate with cruelty-free ingredients. **Free from harmful chemicals**, the system includes popular products such as the Gentle Jelly Cleanser and Whipped Exfoliating Mask.

Image Source: [Dimebeautyco.com](https://www.dimebeautyco.com/) \| [Dewy Day Cream Moisturizer](https://dimebeautyco.com/products/dewy-day-cream-moisturizer)

The Dewy Day Cream by DIME is a clean beauty moisturizer that deeply hydrates and reduces signs of aging using safe, non-toxic ingredients. Its antioxidant-rich formula replenishes and balances the skin without harmful chemicals like parabens or sulfates, making it ideal for all skin types. Additionally, each ingredient is rated on the **safest end of the EWG spectrum**, ensuring transparency and safety.

### DIME Beauty Dewy Day Cream Moisturizer Sales Volume

Monthly Sales Volume for DIME Beauty Dewy Day Cream Moisturizer (Jul 2023 to Sept 2024)

Source: [Particl](https://app.particl.com/)

DIME Beauty Dewy Day Cream Moisturizer is a best-selling product, driving consistent sales over the past 14 months.

## Clean Beauty’s Future: Innovation and Growth Ahead

The clean beauty sector is set for continued expansion, with brands like DIME Beauty leading the charge. As **transparency and sustainability become non-negotiable for consumers**, innovation will be key to maintaining momentum. Brands that embrace these values will not only thrive but also help define the future of the beauty industry.