Brook & York held the Makenna Pearl Bracelet Set Giveaway on April 14, 2025, as part of a strategy to boost brand engagement on Instagram. The giveaway coincided with generally strong sales across several product categories.

While the Makenna Pearl Bracelet Set was the focus of the giveaway, the Madeline Necklace remained the top-selling product, with sales of $3660 on April 14, indicating consistent demand irrespective of the promotional event. The Mackenzie Birthstone Charm also performed well, generating $3100 in sales on the same day, suggesting a broader consumer interest in birthstone-related items. The Josephine Cross Charm saw sales of $1922, demonstrating a continued interest in charms.

Brook & York implemented a 20% off jewelry promotion, "20% Off Jewelry with Code AP20," to boost sales across its jewelry line.

During the promotion (April 11-21), sales revenue saw a notable increase, peaking at $47.8k on April 16, compared to $28.3k on April 10, the day before the promotion began. Necklaces remained the top-selling product type, with weekly revenue reaching $122.7k during the week of April 13, representing 40.3% of total weekly jewelry revenue; Mackenzie Birthstone Charm maintained its position as a top-selling product, with sales reaching $3.5k on April 7.

Brook & York introduced the Scottie Bracelet Set and Scottie XL Bracelet on April 10, 2025, expanding its bracelet collection. This launch aligns with the company's strategy to offer diverse bracelet styles to cater to varying customer preferences.

However, the launch of the Scottie Bracelet Set and Scottie XL Bracelet did not generate immediate sales traction. Despite maintaining an inventory of 100 units each for the Scottie Bracelet Set (priced at $120) and the Scottie XL Bracelet (priced at $90) since their launch on April 4, neither product recorded any sales revenue through April 10. In contrast, the 'Chatham Clover Pearl Bracelet' saw sales revenue of $124 on April 9, indicating stronger performance in the Charm Bracelets category.